Kiichiro Toyoda was a Japanese businessman and the son of Toyoda Loom Works founder Sakichi Toyoda. His decision to change Toyoda’s focus from automatic loom manufacture into automobile manufacturing created what would become Toyota Motor Corporation. Kiichiro Toyoda persuaded his brother, who was responsible as head of the family business, to invest in the expansion of Toyoda Loom Works into a concept automobiles division; of which was considered a risk to the family business at the time. Shortly before Sakichi Toyoda died, he encouraged his son to follow his dream and pursue automobile manufacturing — Kiichiro would solidify the mechanical prowess the family had experienced inventing steam, oil, and electric looms, and would develop and institute what eventually became the global powerhouse of modern fame today, Toyota Motor Corporation. He would also institute the spelling of the automobile company away from the family name to famously garner good luck.
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